Digital Marketing Specialist Overview
Digital marketing is the method of delivering advertising or marketing messages through online platforms, such as search engines, websites, social media, email, and mobile apps. Business leverage these digital channels to communicate with current and potential customers.
Upon completion of this course, participants will have acquired the skills to build and execute a marketing plan. Understanding online platforms and how to use several digital channels to execute a marketing plan. Participants will understand how to place buys, price media based on goals set for a targeted media campaign.
